A growing need for expertise in all areas of living benefits.
Major demographic change has made living benefits the growth area in financial services. Baby boomers are already retiring and approaching their elder years, governments can no longer provide the security they once could, long term care costs are rising. Parents need to protect their families; business owners, their businesses.
Are your clients sufficiently protected?
Besides being a growth area for financial advisors and planners, living benefits products will provide your clients with the protection and peace of mind they deserve.

Critical illness & long-term care
Clients are living longer, so they need it more than ever
In Canada roughly 50% of men and 33% of women have suffered or will suffer cancer, stroke, or heart diseases.* By helping protect a clients’ savings and overall financial plan, CI lets you as an advisor help ensure that if the worst happens, your clients will have the comfort and peace of mind they need to focus on helping a loved one get well, without having to worry about financial matters.
Disability
Protect Your Clients From Financial Catastrophe
Clients may not be aware of how devastating it is to have one of a family’s breadwinners out of work for an extended period of time due to injury or illness. They need to protect their financial plan—and their futures—with disability insurance sufficient to cover lost income, pay the mortgage and provide cash for living expenses.
* Canadian Cancer Society, National Cancer Institute Of Canada, Statistics Canada, Provincial / Territorial Cancer Registries, Public Health Agency of Canada Canadian Cancer Statistics 2008, pp 3, 27.

